Verlo Mattress Factory Stores and the Milwaukee Wave Kick Off a Unique Partnership

January 16 2004--Getting a good night sleep is important to everyone's daily performance. But for professional athletes, getting a good night sleep is critical. In a study conducted by the National Sleep Council, getting regular and adequate amounts of sleep significantly impacts athletes' peak performance. The 15 Verlo Mattress Factory Stores in the Milwaukee area have teamed up to help the Milwaukee Wave players and fans understand the benefits of getting a good night sleep through several fun-filled events.

To encourage a good night sleep, Verlo Mattress Factory Stores is giving each player on the Milwaukee Wave team a free Verlo® Heritage Limited mattress set. Each mattress set is handcrafted, featuring a special cover that includes the player's jersey number and the Milwaukee Wave logo.

Fans can get in on the action as well. At every Friday home game, two lucky families will compete in a shootout contest on the U.S. Cellular Arena floor. The team that converts the most shootout goals will win a Verlo® Heritage Limited Queen Size Mattress set valued at more than $1,700.00. The two families will also be provided with six tickets to the game. Registrations for your family's chance to play are now being accepted at any of the 15 Verlo Mattress Factory Stores in the Milwaukee area. To find the Verlo Mattress Factory Store near you, call 1-800-224-VERLO.

About Verlo Mattress Factory Stores
Headquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation's largest Craftsman-Direct® mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer's specifications.

In addition to mattresses, Verlo Mattress Factory Stores also sell a wide range of futon sofa sleepers and futon sofa sleeper mattresses. Customers will also find quality ornamental headboards, pillows and mattress pads.

Founded in 1958, Verlo Mattress Factory Stores currently has 68 locations throughout the United States. The Company opened its first franchise organization in 1981. To learn more about our franchising opportunities, visit www.verlofranchise.com.




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